Health Care is Broken.

Fixing It Starts with Communications.

Cost Curve is Reid Strategic’s newsletter, providing everything drug pricing and policy, every day.

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Meet Brian

I’m Brian Reid, Reid Strategic’s founder and principal and a senior fellow at Tufts’ Center for the Evaluation of Value and Risk in Health.

I believe we can’t build a better healthcare system until we understand the one we have. The future belongs to those who communicate healthcare’s potential for responsive, personalized, and equitable care.

I am a former journalist and award-winning public relations professional who has worked with the largest companies and organizations in health care to bring clarity to a health care system that, too often, is designed to confuse.

What I Do:

Distill complex policy issues and communicate them clearly, matching message and medium

Build and execute narratives on drug pricing through a product’s lifecycle

Assist companies in developing and amplifying pricing and policy approaches

Educate key audiences through writing and speaking engagements

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